General Description
For this project we were tasked to design maximal packaging for a product of our choice. It had to contain many components to make it seem high end or exclusive. I came up with my own branding for a tequila bottle. It has a retro, aztec/art deco design to make it look high end. Viejo Sol roughly translates to "Old Sun" in Spanish, which I thought would be fitting for the tequila's gold/amber hue and retro aesthetic. The packaging is considered maximal due to the shot glass bottle cap and coasters that accompany the bottle in a textured, cylindrical container.

Client
Myers School of Art: Packaging

Role
Designer

Technique
Adobe InDesign, Illustrator and 3D Rendering

Year/Medium
Fall 2022, Digital