Deel Construction Branding

General Description
For this project, I was tasked to redesign an entire brand identity for a local company, or companies, whose brand needed an update. I chose a construction company that is originally known as "Construction and Remodeling Experts." I chose to rename it "Deel Construction" because it is the owner's last name and it is a very small/personal company. I modernized their logo by using a bold, geometric typeface paired with a simple symbol. The color blue expresses signs of trustworthiness, approachability, and stability, which is what you expect for a construction company. The deliverables needed for this project were collateral ads, promotional ads, website pages, a letterhead system, and extra miscellaneous applications that fit the brand.

Client
Myers School of Art: Corporate Identity

Role
Designer

Technique
Adobe InDesign, Illustrator and Photoshop

Year/Medium
Fall 2022, Digital