General Description
For this project, the task was to create brand packaging that consisted of three varying package types. I created a brand called "Trailhead Mix" that sells hiking related snack foods. It has an outdoorsy and clean aesthetic with minimal, earthy colors. Each Trailhead Mix logo contains a different shaped trail, which makes the brand fun and unique. The first package is a box with individually wrapped granola bars. The second package is a tin can that holds trail mix, and the third package is a bag/pouch that contains beef jerky. All illustrations were digitally drawn by myself.

Client
Myers School of Art: Packaging

Role
Designer

Technique
Adobe InDesign, Illustrator and Photoshop

Year/Medium
Fall 2022, Digital